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"Hairdressing fever" swept both at home and abroad
Since the beginning of this year, UNESCO, People's Daily and CCTV have issued articles praising the beauty of hairhair flowers. According to the New Media Communication Trends of World Heritage Sites in China in 2023 released by UNESCO, the number of views on "ð«» Pu cun" and "ð«» Pu Nv" on Douyin last year Relevant platform statistics show that with the "hair-flower fever" sweeping the whole network, the growth rate of tourism orders in Quanzhou during the "May Day" holiday ranked TOP5 in the country's popular tourist cities, and inbound tourism orders increased by 100% year-on-year."Hairdressing fever" swept both at home and abroad
In fact, the popularity of hairdressing flowers is not accidental, it is the inevitable result of the collision of "Chinese aesthetics" and modern aesthetics. As a traditional dress in Quanzhou, hair flowers have always carried rich cultural connotation and historical memory. Under the background of the rise of "Chinese aesthetics" and people's new understanding of traditional culture, hairpin flowers were able to regain their luster and become the new darling of fashion.
At present, in addition to Quanzhou, Xiamen, Zhangzhou, Fuzhou and other places have also emerged a large number of Zanhua experience pavilions, Xuchang in Henan, Xingcheng in Liaoning, Hangzhou in Zhejiang and other places have tourists imitate the shape of Zanhua, although the methods and styles are different from Quanzhou local, but also reflect the influence of Quanzhou Zanhua.
Not only that, "flower hairdressing fever" has also spread overseas, appearing as one of the representatives of traditional Chinese culture in international cultural exchange activities. Last year, Quanzhou hair-flower girth was taken by folk enthusiasts to the foot of the Eiffel Tower in Paris, France, and a video about it received hundreds of thousands of likes. In May this year, in Bulgaria and Serbia, many international models and fashion bloggers have joined the team wearing flowers, showing a different style. With the popularity of hairdressing flowers, businesses engaged in the manufacture of hairdressing flowers continue to order, and some businesses even have to open pre-sales because of too many orders.
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